Effective as of: May 4, 2021
StarKist Co. (“StarKist” or “us” or “we” or “our”) owns and operates the StarKist.com and StarKistFoodService.com websites (“Sites”).
This Policy only covers the Sites identified above, and does not apply to information you send to us by other means. Other sites owned or controlled by StarKist may have their own privacy policies and should be reviewed.
The Sites are directed at U.S. citizens 18 years of age and older, located only within the United States. If you use the Sites outside of the United States, you do so at your own risk and are responsible for complying with your local laws and regulations.
StarKist requires its employees involved with the collection of information to be familiar with this Policy.
IF YOU ARE UNDER 18, PLEASE BE SURE TO READ THIS POLICY WITH YOUR PARENTS AND ASK QUESTIONS ABOUT THINGS YOU DO NOT UNDERSTAND. StarKist only knowingly collects information, including personally identifiable information, from persons 18 years of age and older. The Sites are not directed at, marketed to, nor intended for, children under 13 years of age. StarKist does not knowingly collect any information, including personally identifiable information, from children under 13 years of age. If StarKist learns that any information was provided to it through the Sites by a child younger than 13 years of age, StarKist will immediately delete such information.
How will we tell you about changes to the Policy?
StarKist reserves the right to make changes to this Policy at any time. When we do, we will post the change(s) on our Sites. While we do not intend to make changes to our Policy very often, it is always a good idea to check the Policy whenever you visit our Sites to be sure that you have read and agree with our most current Policy. Our Policy’s effective date will always be set forth at the beginning and end of the Policy. Any changes will be immediately incorporated into this Policy, and will be prospective only. We will not make any changes that have retroactive effect unless legally required to do so.
Any change to this Policy is effective immediately. Your continued use of the Sites after any changes are made to this Policy constitutes your acceptance of the changes. If any changes are unacceptable to you, you should cease all use of the Sites.
If we make a change that will substantively affect how we use and/or share personally identifiable information that StarKist already collected from you, we will provide appropriate notice to you, and give you thirty (30) days to opt-in to the changes as they pertain to your information. If you do not opt-in, your information will continue to be used in a manner that is consistent with the version of this Policy under which it was collected, or the information will be deleted.
What types of personally identifiable information do we collect and when do we collect it?
Personally identifiable information (“PII”) is generally defined as information that, by itself or in combination with other information, may be able to identify you or could reasonably be associated with you or your accounts. PII could include, but is not limited to, name, address, telephone number, email address, username and password, IP address or other online identifiers, credit/debit card number or other financial information, professional or employment-related information, office address and other business information, communications preferences, demographic information, etc.
There are areas on the Sites where you may be asked to provide StarKist with PII, or where such PII or other information may be collected from you in an automated manner.
For example, PII (or other related data) including, but not limited to, names, mailing and/or shipping addresses, e-mail addresses, phone numbers, photographs, hobby or activity information, age, gender, taste or preference information, product preferences, shopping preferences, and marketing preferences (such as your preference to receive from StarKist special deals and coupons, product information, healthy diet information, recipes, and/or learning tips on how to cook seafood) may be collected from you when you:
- register for a loyalty program;
- request a free StarKist product sample;
- contact StarKist with questions or comments;
- request customer service and related assistance;
- use store locator services provided on or through the Sites;
- participate in surveys, questionnaires or contests; and/or
- sign up for any StarKist newsletters, such as Charlie’s News.
StarKist may collect certain information specific to your mobile device, such as your location, when you use such device(s) to visit or use the Sites, but we will ask your permission before doing so.
What do we do with the personally identifiable information?
By providing StarKist with your PII, you agree that we may use and share the information in accordance with this Policy. If you do not want us to use and/or share your PII in accordance with this Policy, do not provide the information to us.
We may use PII you provide to us, depending on the circumstances and your reasons for providing us with the information, to:
- register you for a loyalty program or other features available on or through the Sites;
- provide fulfillment services;
- respond to your questions or comments;
- process and catalog responses to surveys or questionnaires;
- enter you in contests or other promotions and notify you of results;
- send you emails and mail with updates and news related to promotions, contests, product information and new product introductions, new recipes and meal solutions, including healthy diet information and related informational content from our celebrity spokespersons;
- understand product usage and preferences as well as cooking habits;
- tell you what stores closest to you carry your favorite StarKist products;
- respond to your customer service requests and provide you with other assistance you request;
- understand and analyze in the aggregate demographic information about our customers;
- send out coupons, special deals, brochures, recipes, information and tips on cooking seafood, and other information on our products;
- deliver services on or through the Sites;
- improve the content and general administration of the Sites;
- perform internal operations related to the Sites (e.g., fraud prevention);
- troubleshoot software issues and operational problems with the Sites;
- conduct data analysis and testing; and/or
- monitor usage of the Sites.
What information is automatically collected through the Sites, and why?
To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on.
AMAZON CONVERSION AND AMAZON REMARKETING PIXEL
The Sites use the Amazon Conversion Pixel and Amazon Remarketing Pixel services operated by Amazon.com, Inc., 410 Terry Ave. North Seattle, WA, USA (“Amazon”). For this purpose, Amazon has placed and uses Conversion and Remarketing Pixels on the Sites which collect the IP address of the devices used to access the Sites, the type of browser being used and the type of device.
Amazon collects data directly from the Sites through the use of these pixels, and Amazon states that it only uses the full IP address for robot and fraud detection and otherwise truncates the last octet of the IP address. Amazon uses the pixels placed on your device to recognize your device, learn about what ads you see, what ads you click and other actions you take on the Sites and other websites. Amazon stores this information on its servers for nine months from the last action recorded for a specific user/device, so that it can provide more useful and relevant ads to you, measure the success of advertising campaigns and analyze the effectiveness of ads for statistical and market research purposes.
If you are visiting the Sites and are located in the EU/European Economic Area (EEA), please note that your personal data may thus be transferred outside the EU/EEA to Amazon in the United States, which does not provide the same level of legal protections for personal data as in the EU/EEA.
Except for the IP address, Amazon states that it does not provide any PII to advertisers or third party websites. However, advertisers and other third parties may assume that users who interact with or click on a personalized ad or content are part of the group that the ad or content is directed towards. Also, some third parties may provide Amazon with information about you from offline or online sources which Amazon may link to your user profile. For more information on how Amazon (and its affiliates) uses pixels and interest based ads. StarKist, on the other hand, does not collect any data through those pixels and does not receive any PII from Amazon.
Your refusal or withdrawal of consent to the use of Amazon pixels has no adverse consequences for your use of the Sites. If you provided consent to the use of those pixels when accessing the Sites, you can withdraw your consent at any time, without affecting the lawfulness of processing before the withdrawal. Get more information about how Amazon handles your PII and other information generally.
You can prevent recording of the data generated by the Amazon pixels by clicking on the link and checking the setting for “Do not personalize advertising displayed by Amazon for this Internet browser”:. By doing so, opt-out cookies would be set in your browser which prevents the future recording of your data by Amazon when visiting the Sites.
FACEBOOK MARKETING PIXEL
The Sites also may use a pixel tag provided by Facebook, which could automatically collect certain data about how you use various aspects of the Sites in a manner similar to cookies. As a result, you may receive ads that are personalized from what you appear to be interested in based on your online behavior, both on the Sites and elsewhere. Visitors may be able to opt-out of certain targeted advertising that Facebook provides by following the instructions in Facebook’s Ad Settings. To learn more about how Facebook handles Personal Information and other data it may collect from you, please see Facebook’s Data Policy.
OTHER THIRD PARTY SERVICE PROVIDERS
StarKist may also collect and share with its marketing vendors or service providers information related to: (1) the number of persons who open StarKist’s email blasts; (2) what links and web pages visitors access on the Sites; (3) how long visitors to the Sites stay at certain pages; and (4) how visitors to the Sites got to the specific pages (via advertising, email blasts, online banners, etc.).
You can also generally opt-out of receiving targeted ads from third party advertisers and ad networks who are members of the Network Advertising Initiative (NAI) by visiting Network Advertising Initiative (NAI) opt out page. You may opt-out of receiving targeted advertisements from other companies that perform interest-based advertising services, including some that we may work with, via the Digital Advertising Alliance (DAA) site at Digital Advertising Alliance (DAA) opt out page. Please note that when using the ad industry opt-out tools described above, you may need to execute opt-outs for each browser or device that you use, and that other companies’ opt-outs may function differently than our opt-out.
The Sites may use cross-device tracking technologies to try and connect your activity on the Sites across the various devices you use to access and use the Sites. If you would like to opt-out of such cross-device tracking, please contact us at email@example.com.
By providing to StarKist the PII and other information referenced above, you agree that StarKist may use the PII and other information in accordance with the terms of this Policy.
With whom do we share your personally identifiable information?
We use a third party information storage vendor to store and secure any PII we collect from you. The vendor will not share your PII in any manner inconsistent with this Policy.
StarKist uses a customer service provider to receive and respond to customer service requests from visitors to the Sites. As part of this, StarKist may share your email address and related PII with its customer service provider in order for it to accomplish this task.
If you opt to receive emails about products and other relevant information from our family of companies, we may share your contact information with those affiliated companies so that they can contact you on our behalf.
We may also share your PII with our business partners who are joining us in a particular promotion or activity and/or our marketing affiliates who assist us with compiling standard demographic and product usage information in order to help us with product improvement and development. The information is used solely by us, our agents (such as advertisers and marketers responsible for compiling and analyzing this information for StarKist) or business partners to respond to your requests and to better serve you.
Certain areas on the Sites may integrate with social media sharing services which will let you share content from the Sites with other online services. Your use of such features may enable the sharing of information with your friends or the public, depending on the settings you establish with the relevant social sharing service. Please review the privacy policies of those social media services for more information about how such services handle the information you provide to or share through them.
StarKist will disclose your PII or other information if it reasonably believes it is required to do so by law or in cooperation with a governmental or law enforcement investigation. StarKist may also share PII or other information in order to avoid imminent physical harm to any person or harm to any StarKist property.
Although your PII will not be sold, StarKist may disclose your PII to an actual or potential acquiring party of all or a substantial portion of StarKist or StarKist’s assets through a merger, asset purchase or consolidation, or even through bankruptcy or similar proceedings. Such acquiring party shall be bound by contractual obligations to protect the confidentiality and privacy of the PII disclosed to them and to secure such information in a manner consistent with this Policy. You acknowledge that such transfers may occur, and that any acquiring party of StarKist or its assets may continue to use your PII as set forth in this Policy.
Other than what is identified above, your PII will not be shared with or sold to any person or entity outside of StarKist. Please be aware, however, that you may choose to reveal PII in public areas of the Sites if you contribute any user generated content.
What about links to other sites?
StarKist may also allow interaction between the Sites and other online services such as social media providers. This may include plugins available through the Sites that allow you to share information with persons outside of the Sites. Please consult the privacy policies of such third party providers before using them to make sure you are comfortable with the level of sharing.
How can you review, edit or delete personally identifiable information you supplied to StarKist?
In connection with StarKist’s collection and use of your PII, you have the right:
- to request access to or correction of the PII in StarKist’s custody or control;
- to withdraw your consent to the collection, use, sale or disclosure of your PII, subject to contractual and legal restrictions;
- to request details on the specific pieces of PII that StarKist has collected about you;
- to request that StarKist delete or dispose of copies of PII it has collected about you; and
- to not be discriminated against, in terms of the services and prices offered on or through our Sites, because you exercised these rights regarding the collection, use and sharing of your PII.
If you would like to access, review, edit, delete or have us properly dispose of any copies of the PII that StarKist collected about you (subject to any applicable legal exceptions), would like to opt out of receiving further information or limit what we share, or if you would like to exercise the above rights in any other way, please contact us at firstname.lastname@example.org.
You may be able to opt-out of StarKist sharing your PII with the entities identified in this Policy by sending us an email at the address above, unless the sharing of your PII is necessary to perform one of the following business purposes: to count ad impressions and evaluate their effectiveness; to detect, protect against, and prosecute security incidents; to debug or troubleshoot functional errors that may arise with the Sites; to complete short-term tasks related to an existing interaction you have with StarKist; to maintain or service your account; to process payments and fulfill orders or other transactions you authorize; verify your customer information; or to ensure the safety and quality of the Sites.
Please note that StarKist will do its best to accommodate any request to delete or properly dispose of any copies of your PII, but we cannot guarantee we can eliminate all PII from the specified uses. Therefore, please be as specific as possible in any request to delete or dispose of copies of your PII. If you choose to delete certain portions of your PII, it may affect your ability to use certain services or elements of the Sites. If the request relates to information that StarKist needs to make the Sites function properly for you, you may no longer be able to use the Sites.
StarKist reserves the right to maintain proper business records as required by law, or for otherwise legitimate business purposes to the extent permitted by law, even if such records contain your PII.
We ask visitors to the Sites who provide StarKist with e-mail addresses to let us know if they would like further information, special offers or updates from our Sites. We also offer visitors to the Sites an “opt-out” option at any time they wish to cease receiving e-mails or other information from us. If you would like to opt-out of receiving promotional emails from StarKist, please follow the opt-out instructions at the bottom of the email or send StarKist a detailed email at email@example.com.
StarKist does not knowingly collect any information from minors, and the Sites are not directed at or intended for minors. If a minor’s information is uploaded or posted through the Sites, such information becomes publicly available, and the minor wants that same information deleted, destroyed or otherwise properly disposed of, the minor has a right to request that such information be removed from public viewing. Any minor, or the parent(s) or legal gurdian(s) of such minor, who wishes to request the removal of the minor’s information should submit their request to firstname.lastname@example.org. Any removal of content by StarKist does not ensure or guarantee complete or comprehensive removal of the content in all places. The content may have been shared or reposted by other parties, or federal or state law may require maintenance of the content or information.
StarKist does not recognize or process “do not track” or similar technical requests sent as a result of choices you make in your computer or browser settings.
Does StarKist collect, use or share information from children?
No. The Sites are intended for, and StarKist only knowingly collects information, including PII, from persons 18 years of age and older located in the United States.
The Sites are not directed at, marketed to, nor intended for, children under 13 years of age. StarKist does not knowingly collect any information, including PII, from children under 13 years of age. If StarKist learns that any information was provided to it through the Sites by a child younger than 13 years of age, StarKist will delete such information immediately.
How do we safeguard your personally identifiable information?
StarKist implements, uses and maintains industry standard technological security measures that are reasonably designed to help secure your non-public PII from loss, unauthorized access or disclosure, both in storage and in transmission.
While StarKist takes the issue of protecting your PII seriously, you should exercise discretion in what information you disclose and/or transmit through the Sites. StarKist cannot guarantee that information sent over the Internet is fully secure. The transmitted information may be intercepted by others before it reaches StarKist. If you are concerned about sending information to StarKist over the Internet, please send the information by mail or call us to make other arrangements. StarKist is not responsible for the security of information sent over the Internet.
We also use our best efforts to be sure that third parties who work with us agree to protect PII that they must access in order to serve our Sites and our visitors.
StarKist retains collected information for a reasonable amount of time in order to fulfill the stated purpose for why the information was collected. StarKist will also retain collected information connected to business records for periods of time required by law. If StarKist determines that collected information is no longer needed, it will properly delete or dispose of any copies of such information. Our collection times will be consistent with applicable law.
What if I am located outside the United States?
The Sites are meant for individuals within the United States. StarKist only knowingly collects information from individuals within the United States. If you provide information to StarKist from outside of the United States, you do so at your own risk. If you are outside of the United States, you are responsible for complying with any local laws regarding your use of the Sites, and any related data collection. You also agree and acknowledge that by providing any information, including PII, through the Sites, that such information will be transmitted to, and stored in, the United States.
Are there any other rules about how I can use the Sites?
What else should I know?
Notwithstanding the foregoing, StarKist reserves the right to use, retain or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the Sites, to fulfill your requests, or to cooperate in any legal investigation.
It is the policy of StarKist to strictly enforce this Policy. If you believe StarKist has violated this Policy, if you believe that PII you supplied to StarKist has been compromised or inappropriately accessed by a person outside of StarKist, or if you have any questions about this Policy, please contact us at email@example.com. You may also call us at 1-800-252-1587 or write to us at:
225 North Shore Drive, Suite 400
Pittsburgh, PA 15212
This Policy was last updated on May 4, 2021.