Share StarKist for Feed the Children Rules of Engagement


Share StarKist for Feed the Children
Rules of Engagement


TIMING: The “Share StarKist®” Feed the Children Donation (“Sharing Program”) begins on November 1, 2017, at 2:00 p.m. Eastern Time (“ET”), and ends on December 15, 2017, at 11:59 p.m. ET (“Sharing Period”).*

*Administrator’s computer is the official time keeping device for this Sweepstakes.

SPONSOR: StarKist Co. 225 North Shore Drive, Suite 400, Pittsburgh, PA 15212. 

ADMINISTRATOR: Gatesman, 2730 Sidn​ey St., Suite 300, Pittsburgh, PA  15203. 

HOW TO DONATE: There are four (4) ways to participate:  During the Sharing Period,  take a photograph or a video of any product, meal or snack that includes StarKist product(s). Then, (1) post your photo or video to StarKist’s Facebook Timeline; (2) comment and add your photo or video to the Share StarKist 100 Facebook posts on StarKist’s Facebook Timeline; (3) post to your own Twitter or Instagram page and tag @StarKistCharlie; or (4) “Engage” by any of the following social media actions:  Like/favorite, comment/reply, or share/retweet one of StarKist’s #StarKist100 #FeedtheChildren posts on Facebook, or Twitter, or like or comment on one of StarKist’s #StarKist100 #FeedtheChildren Instagram posts to enter. All photo/video posts and comments must include both of the hashtags #StarKist100 and #FeedtheChildren (“Required Hashtags”) in accordance with the below instructions. Your photograph, together with the Required Hashtags, or your engagement (like, comment, or share) are collectively referred to as your “Submission”.

All Submissions must comply with the Submission Requirements and Submission Guidelines below set forth.  Any Submission that does not comply with these guidelines will not be eligible to count towards Sponsor’s pledged donation to Feed the Children.  All decisions about the eligibility of any particular Submission will be made at Sponsor’s sole discretion, and are final and binding in all respects.

Submission Requirements:  Visit,, http://twitter,com, and log into or create an account therein using your valid email address that you select to use for your account. Creating an account is free, but the use of Facebook, Instagram, and Twitter is governed by their terms of service. Then, “like” or “follow” StarKist on Facebook, Instagram, or Twitter.  Follow the instructions to (1) post your photo or video to StarKist’s Facebook Timeline; (2) comment and add your photo or video to the Share StarKist 100 Facebook posts on StarKist’s Facebook Timeline; (3) post to your own Twitter, or Instagram page and tag @StarKistCharlie, in any case including the Required Hashtags. (4) Like, comment, or share one of StarKist’s #StarKist100 #FeedtheChildren posts on Facebook, or Twitter, or like or comment on one of StarKist’s #StarKist100 #FeedtheChildren Instagram posts to enter. Your account settings must be set to “unprotected” and/or “public” in order  for  your  social posts  to  be  viewable  by StarKist and  its  agents.  Posting a photo, video or text on Facebook, Instagram, or Twitter from your mobile device may incur message and data rates.  Please consult your wireless service provider regarding its pricing plans.

Submission Guidelines:

The Submission must:

  • Be in a format acceptable to Facebook, Instagram, or Twitter
  • Contain the Required Hashtags;
  • Be an acceptable engagement – Like, comment, or share one of StarKist’s specified #StarKist100 #FeedtheChildren posts; and
  • Be in English, if text is included.  

The Submission must not:

  • Contain material that violates or infringes another's rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement;
  • Disparage StarKist or any person or party affiliated with the Sharing Program;
  • Feature (other than incidental use) brand names or trademarks other than those owned by StarKist;
  • Contain text or imagery that is inappropriate, indecent, obscene, hateful, tortious, defamatory, slanderous or libelous;
  • Contain text or imagery that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
  • Contain the image of any minor without the explicit permission of his/her legal guardian; or
  • Contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where submission is created.

At the conclusion of the Sharing Period, Sponsor and/or Administrator will total all valid Submissions in order to calculate Sponsor’s donation amount (“Donation”) to Feed the Children.

DONATION:  StarKist will donate $100 per valid Submission to Feed the Children, up to a maximum of $100,000. Adjustments to the donation per image amount may be made throughout the campaign based on participation. The donation amount per submission will be outlined in social media posts on StarKist’s Facebook, Instagram and Twitter platforms. The donation amount will start at $100 per photo or video shared or social post that is liked, shared or commented on with the hashtags. The amount may increase based on the discretion of StarKist. The total donation will be announced on or before December 20, 2017  

StarKist’s donation to Feed the Children will not exceed $100,000 despite the number of valid social media submissions. StarKist reserves the right , in its sole discretion, to modify, suspend, or cancel the Sharing Program at any time.

PUBLICITY:  By participating in this Sharing Program, each participant grants to StarKist (and its licensees and partners) a non-exclusive, worldwide, royalty-free, perpetual license to edit, publish, promote, republish at any time in the future, and otherwise use participant’s  submission and any other information or materials provided by participant, in any and all media now known or hereinafter devised, without territorial restriction (except where prohibited by law), for possible editorial, publicity, promotional or advertising purposes, without further permission, notice or compensation (except where prohibited by law).  All submissions, including submission file and content, if applicable, will become the property of StarKist, and may be used by StarKist for commercial purposes without payment of any kind to the participants.  Each participant agrees to irrevocably and unconditionally transfer and assign to StarKist all rights to all information submitted during the Sweepstakes, and agrees to execute and deliver such documents, certificates, assignments and other writings, and take such other actions as may be necessary or desirable to vest in StarKist the ownership rights granted to StarKist hereunder.