Mom’s Cove
Keep your kids healthy (and happy).
Find fun games and activities and get your kids excited about eating healthy.
Flip Lunchtime on Its Head
Get creative with your little one’s lunchbox. Follow these tips and they’ll never be bored again.
After School Snack Time
Little tummies sometimes can’t fit all the nutrients they need in three meals. These healthy snacks can help make up for what they are missing.
Dinner Done Right
These tips and tricks will get you excited to cook (and eat) with your little ones.
All About Charlie
Charlie® has been there from the start! See just how far he has come.
1958 - Fishy
StarKist® hired advertising legend Leo Burnett to develop a new campaign to “establish a quality image for StarKist® tuna and distinguish it from its main competitor.” Leo did his research and discovered a simple truth: Consumers want tuna that tastes good. They don’t like tuna that tastes “fishy.”
1990 - Dolphin Safe
StarKist® is all about keeping my finned friends safe. They were the first company to introduce “Dolphin Safe” Tuna.
2004 - Walk of Fame
I battled fin-to-fin with other iconic mascots when I was named part of the Advertising Week Walk of Fame on Madison Avenue in New York City.
2010 - In the Bright Lights!
StarKist® Headquarters on Pittsburgh’s Northside unveiled a giant lighted sign featuring me! Bright idea StarKist!
2011 - 50th Birthday
The Big 5-0 and I swear I haven’t aged a day. What can I say? Tuna is one healthy fish.
Check out more how I swam from ocean depths into American’s hearts
Charlie® Has Heart
And so does StarKist®.
Corporate Giving
Here are just some of the ways that StarKist is honored to give back, from protecting our natural resources, supporting heart health, helping to fight hunger and more.
Natural Resources and Policies
StarKist is committed to leading the global seafood category by providing great tasting and healthy products that are sourced responsibly.
Seafood Facts
Wondering what goes into America’s Favorite Tuna? How fast a tuna can swim? Or exactly how we catch what goes into each and every can? The answers are right here.
Shop StarKist®
StarKist® products are available at a store near you, or from these online retailers:
Movie Lagoon
Check out Charlie’s® films.
1962 Charlie® the Tuna’s Commercial for StarKist®
Charlie® makes his debut beginning his decades long quest to show StarKist® that he has the great taste that deserves to be included in StarKist. Sorry Charlie! We know that will probably never happen. But we do know that we should always let ‘em know that Charlie sent us.
1976 Charlie® the Tuna’s Celebrity
Charlie® introduces his buddy Wally and the world to his celebrity friend Bruce the shark. But the real question is if being hip enough to hang with a Hollywood celebrity makes Charlie worthy of StarKist®?
1977 Charlie® the Tuna’s Cowboy Adventure
Wally is impressed by Charlie’s® cowboy talk, but maybe not his ability to ride Seabiscuit the Seahorse. One thing is for sure, and that is that Charlie will never stop in his quest to prove his great taste to StarKist®.
1983 Charlie® the Tuna and his pal Walt
Walt always delivers natural spring water for Charlie®, helping StarKist® cut the calories in half compared to tuna in oil. But, is Charlie’s ability to cut the calories enough to prove his great taste? Watch and find out.
Charlie® the Tuna from 1962 ‘til today
Charlie® is the original hipster who is constantly meeting new friends and reinventing himself to be ahead of the trends. Don’t believe it? Take a look and see what we are talking about. Charlie is sure to surprise!
Facebook Feed
Catch everything StarKist® right here!
Twitter Feed
Listen up, Charlie’s® talking.