Press Release Article

StarKist® and Professional Golfer Michelle Wie Partner to Promote StarKist Creations™ Single-Serve Pouch Products

PITTSBURGH, Jan. 5, 2016 /PRNewswire/ -- StarKist Co., a food company that focuses on healthy, shelf-stable seafood products in the United States, announced today that professional golfer, Michelle Wie, is the brand's newest spokesperson. Michelle Wie, alongside StarKist's iconic mascot Charlie® the Tuna, will represent the StarKist Tuna Creations®, Salmon Creations® and Kid's Creations® single-serve pouches, available in variety of delicious flavors.


"With my gluten-free lifestyle, it is hard to find smart and convenient snacks that keep me full and satisfied while I am training and on tour," said Michelle Wie. "That's why I love StarKist Tuna and Salmon Creations - they fit into my busy lifestyle on the road or on the golf course. These single-serve pouches fuel me up with lean protein and Omega-3s and are delicious staples I always have with me, whether at the gym, traveling to tournaments or for a snack in my down time. Just open the pouch and enjoy… no draining required."

As the brand spokesperson for StarKist, Wie will represent StarKist Creations products, including Tuna Creations flavors: Lemon Pepper, Sweet & Spicy, Hot Buffalo Style, Ranch, Hickory Smoked and in addition to the brand's newest lines: Salmon Creations in Lemon Dill and Mango Chipotle flavors, and Kid's Creations tuna pouches in two kid-approved varieties, Bacon Ranch and Honey BBQ.

"As a professional athlete and champion on and off the golf course, Michelle lives a healthy and active lifestyle between training, tournaments and appearances," said Andy Mecs, Director of Marketing, StarKist Co.  "Since she is constantly on the go, Michelle has been a loyal fan of our single-serve, flavored pouches to enjoy the taste and benefits of seafood anyplace at any time, making this partnership a natural fit."

According to Mecs, Wie will appear in the brand's multimedia campaigns spanning across various print and digital titles, including Eating Well and Better Homes & Gardens, as well as StarKist social platforms.  She will also be using her expertise to develop recipes and tips on behalf of the brand that fit with her active lifestyle, which consumers will see in the coming year.

Eat More Seafood:
The benefits of a diet rich in seafood are impressive.  Research has also shown that people who eat at least two servings of seafood a week have lower rates of heart disease than those who eat less.  In fact the Dietary Guidelines for Americans recommends eating at least 8 oz. of a variety of fish each week – such as light meat tuna, salmon or shellfish.

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About Michelle Wie
Michelle Wie, 26, is an American professional golfer on the LPGA Tour. Since an early age, she has commanded international attention for her prodigious golfing ability and charisma, becoming one of the most influential athletes in women's sports. Wie grew up in Honolulu, Hawaii and attended Punahou High School. As a teenager, she set numerous age-related records in women's golf including youngest qualifier and winner at the USGA Women's Amateur Public Links Championship and youngest golfer ever to make the cut at an LPGA tour event and major championship. A four-time winner on the LPGA tour, Wie captured her first major championship at the 2014 U.S. Women's Open with a two-shot victory. She is a three-time member of the U.S. Solheim Cup Team and winner of the LPGA's 2014 Rolex Annika Major Award. While playing fulltime on the LPGA Tour, Wie attended Stanford University, ultimately graduating in March 2012 with a degree in Communications. She lives in Jupiter, Florida, and enjoys painting, sketching, cooking and spending time with her dog, Lola, when she is not practicing or playing golf.

About StarKist
StarKist Co. is a food company that is focused on healthy, shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations®, Kid's Creations™ and Gourmet Selects®. As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contact:
Michelle Faist

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SOURCE StarKist Co.

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