Press Release Article

Starkist® Launches New Chicken Creations™ Pouches

CHICKEN?! That's Right, CHICKEN! StarKist Expands Product Line Beyond Seafood with the Introduction of New Chicken Creations Pouches

PITTSBURGH, May 1, 2018 /PRNewswire/ -- America's favorite tuna, StarKist®, is proud to announce the launch of its newest product innovation, Chicken Creations pouches, available nationwide this summer.  The launch of chicken pouches marks the brand's first foray outside of the seafood space.  The line of premium white chicken is available in four flavors in the signature ready-to-eat pouches, including StarKist® Chicken Creations™ BOLD Buffalo Style, StarKist® Chicken Creations Ginger Soy, StarKist® Chicken Creations Zesty Lemon Pepper and StarKist® Chicken Creations Chicken Salad.   

"After 100 years in the tuna business, we proudly announce that StarKist is now a diversified healthy food company," said Andy Mecs, Vice President of Marketing & Innovation, StarKist Co. "It is our goal to provide convenient, healthy options that satisfy the palates and nutritional needs for all Americans.  Chicken Creations is a natural extension to our highly successful Tuna and Salmon Creations® as we already have the pouch expertise and consumer trust in our high quality flavored protein products.  We are pleased that consumers will now have even more to love as they can Tear, Eat, and Go®."

The new, premium, white meat chicken pouches are made with chicken sourced from American farms – raised cage free and hormone free*. As protein snacking is on the rise, StarKist Chicken Creations pouches ensure that consumers are satisfied with great taste, while staying fueled with the protein they need. This exciting meal solution maintains a convenient, tear-open and no-drain design, a necessity for those always on the move.

StarKist's Favorite TV Mom Loves Chicken
Charlie the Tuna's wingman (er, wingwoman) on this launch is StarKist spokesperson Candace Cameron Bure, star of "Full House" and "Fuller House".  She will help to launch the line of single-serve pouches as a new way to fuel her "go" as an actor, director, producer, author, exercise enthusiast and dedicated mom.

"I've loved working with StarKist over the past year.  Their delicious line of tuna and salmon pouches – especially BOLD Hot Buffalo Style – has become my go-to snack post-workout or on set," said Candace Cameron Bure. "The launch of StarKist's first ever chicken pouch line is big, and I'm thrilled I can enjoy the same convenience with this new protein option!"

The launch of Chicken Creations is part of a fully integrated marketing campaign, with TV commercials, print media, influencer outreach, social media promotions and couponing. Bure will be featured prominently in StarKist's multimedia campaigns, including a 15-second television commercial.  In addition, Bure will be featured in a national public relations campaign, and digital and social media, where Bure will be sharing her own personal health tips including quick and easy recipes featuring her favorite StarKist products.

Chicken Flavors to Satisfy any Craving
StarKist's current line of delicious, single-serve, seasoned Tuna and Salmon Creations pouches consist of 15 varieties, including six new BOLD flavors, to suit everyone's craving and support the recommended two servings (8 oz.) of seafood weekly.

StarKist® Launches New Chicken Creations™ Pouches in four flavors, including StarKist® Chicken Creations™ BOLD Buffalo Style, StarKist® Chicken Creations™ Ginger Soy, StarKist® Chicken Creations™ Zesty Lemon Pepper and StarKist® Chicken Creations™ Chicken Salad

The new line of Chicken Creations features four varieties including:

  • Chicken Creations: BOLD Buffalo StyleBuffalo Style delivers the BOLD taste consumers are looking for. Its delectable, Buffalo-style chicken, prepared with a dash of paprika, vinegar and fiery hot sauce.  It has 80 calories and 9 grams of protein. A lot like Buffalo wings, only better, because you can take this spicy deliciousness anywhere.
  • Chicken Creations: Ginger Soy:  Chefs around the world love ginger because it pairs with so many ingredients. StarKist's premium chicken with vinegar and tangy Asian ginger soy seasoning has 90 calories and 10 grams of protein, making Ginger Soy perfect to enjoy in a lettuce wrap, over rice or as a quick snack right out of the pouch between errands. 
  • Chicken Creations: Zesty Lemon PepperPrepared with citrusy lemon and black pepper, this new gluten free, soy free chicken with 70 calories and 9 grams of protein per pouch can be enjoyed anywhere – on an energetic walk or as an afternoon snack.  It's perfect on a Greek salad, cucumber slices or straight from the Pouch.
  • Chicken Creations: Chicken Salad: StarKist's tasty chicken salad includes savory dill relish, crisp celery, red peppers and a unique ingredient – convenience. With 70 calories and 9 grams of protein, you can add the ready-to-eat premium white chicken salad to a sandwich, salad or enjoy straight from the pouch.

The lean, low fat protein retails for approximately $1.75 per pouch and will be found adjacent to tuna in the shelf-stable meat section at retailers nationwide and at your favorite e-tailers this summer.   While Chicken Creations can be enjoyed straight from the pouch, they are also a great addition to a variety of meals. Visit www.starkist.com to learn more about the brand, its products and to explore StarKist developed recipes such as the Weeknight Buffalo Chicken Tacos below:

Try the Weeknight Buffalo Chicken Tacos recipe featuring StarKist® Chicken Creations™ BOLD Buffalo Style

Ingredients:

2, 2.6 oz. pouches StarKist® Chicken Creations™ BOLD Buffalo Style

4 small whole wheat soft tortillas

1 cup shredded Bibb lettuce

½ cup diced tomatoes

1 avocado, diced

Directions:

  1. Place 2 tortillas or taco shells in taco stand or on a plate.  Repeat with the other 2.
  2. Fill with ¼ cup shredded lettuce, 2 Tbsp. diced tomatoes and ¼ of the avocado.
  3. Top each with ½ a pouch of Chicken Creations™.

Serves: 2
Prep Time: 5 minutes

*Federal regulations prohibit the use of hormones in poultry products

About StarKist
StarKist Co. provides trusted, healthy, food products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations® and Salmon Creations®, and now Chicken Creations®.  As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

About Candace Cameron Bure
Candace Cameron Bure is an American actress, producer, New York Times' bestselling author, and former TV talk show host. She is best known to millions worldwide through her role as D.J. Tanner on the iconic family sitcom "Full House," and continues to flourish in the entertainment industry. She is currently starring in the hit Netflix spinoff "Fuller House," producing and acting in multiple movies with Hallmark Channel & Hallmark Movies & Mysteries, and previously served as a co-host on ABC's "The View". While juggling her successful career, Bure is also a devoted wife and mother of three who is outspoken and passionate about her faith and family. She shares her family time between Los Angeles and Napa Valley, California, and she enjoys eating healthy and being physically active. Candace hopes to inspire others through her work as well as her social media channels.

Media Contact:
Michelle Faist
412-323-7457
Michelle.Faist@StarKist.com

SOURCE StarKist Co.

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