Press Release Article

StarKist® Celebrates 100th Anniversary By Pledging $100,000 In Financial Contributions To Feed The Children

StarKist to Donate an Additional $50,000-Worth of Product To Support Anti-Hunger Efforts in the U.S.

PITTSBURGH, June 22, 2017 /PRNewswire/ -- StarKist®, a food company that provides trusted, healthy and shelf-stable seafood products in the United States, is celebrating its 100th Anniversary by pledging a $100,000 financial donation to Feed the Children, a non-profit organization dedicated to ending child hunger. In addition to the financial support, StarKist will also support Feed the Children by supplying those in need with $50,000-worth of nutritious and protein-packed StarKist products, giving children and families an easy and convenient way to enjoy premium tuna or salmon.

Child taking home StarKist(R) at a Feed the Children community event

"We are thrilled to continue our relationship with Feed the Children, as we value the organization's endless commitment to breaking the poverty cycle by not only providing food, but also through finding long term solutions like education and backpack programs for children," said Andrew Choe, StarKist President and CEO. "Over the past 100 years, StarKist has evolved into a socially responsible company that provides trusted, healthy food for more people. One in six children goes to bed hungry in the U.S., and we are eager to do our part by providing nutritious and convenient seafood to those who need it."

The first partnership event will take place in StarKist's hometown of Pittsburgh, PA on Thursday, June 22. In collaboration with FOCUS + Pittsburgh charity, a community fair-style event will be held, where pre-registered attendees will enjoy truck-loads of food, reading materials for children and StarKist products. In addition to the Pittsburgh event, Feed the Children and StarKist are planning additional events in major U.S. cities including Los Angeles in July.

"We believe that no child should go to bed hungry in a land where there is plenty of food," said Travis Arnold, president and CEO of Feed the Children. "But the reality is, millions of boys and girls, right here in our own backyard, face this hardship every day. By combining efforts with our generous partner StarKist, we will have a greater impact on the lives of families who need us most."

Celebrate 100 Years With StarKist

In addition to the kick-off celebration with Feed the Children, the 100th anniversary celebration will continue with highlights including:

  • Later this summer, StarKist will be asking consumers to take a photo of their meal or StarKist product and share it using #ShareStarKistSweeps and #StarKist100. In return, the brand will donate to Feed the Children to support the organization's anti-hunger efforts nationwide.  More details will be announced this summer.   
  • This fall, the StarKist story will be on display at the Senator John Heinz History Center, a Smithsonian-affiliated museum located in Pittsburgh, with a special "StarKist Celebrates 100 Years" pop-up exhibition. The exhibit will explore the 100-year history of the StarKist company and will feature the brand's beloved spokesfish, Charlie the Tuna.

To learn about these 100th Anniversary celebration events, be sure to become a StarKist fan at www.Facebook.com/StarKist, and follow us on Instagram StarKistCharlie, Twitter @StarKistCharlie and Pinterest www.Pinterest.com/StarKist.

About Feed the Children:
Established in 1979, Feed the Children exists to defeat hunger. It is one of the largest U.S.-based charities and serves those in need in the U.S. and in 10 countries around the world. It provides food, education, essentials and disaster response. Domestically, it operates five distribution centers (located in Oklahoma, Indiana, California, Tennessee and Pennsylvania).  In fiscal year 2016, through its domestic and international programs, Feed the Children distributed 105 million pounds of food and essentials worldwide with a total value of $415 million, working with partner agencies to benefit 5.9 million people globally. It is accredited by GuideStar Exchange and the BBB Wise Giving Alliance.  Visit www.feedthechildren.org for more information.

About StarKist Co.:
StarKist Co. is a food company that provides trusted, healthy, and shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations® and Salmon Creations®.  As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contact:
Michelle Faist
412-323-7457
Michelle.Faist@StarKist.com

StarKist(R) Celebrates 100 Years

SOURCE StarKist Co.

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