Press Release Article

StarKist® Goes Bold With New Pouch Flavors

With BOLD Thai Chili Style, Jalapeño and Hot Buffalo Style, StarKist Debuts New Line of Flavors that Awaken Consumer Taste Buds

PITTSBURGH, March 24, 2017 /PRNewswire/ -- StarKist Co., a food company that provides trusted, healthy, and shelf-stable seafood products in the United States, is proud to announce the launch of three new BOLD product innovations that add to their growing StarKist Tuna & Salmon Creations® line of single-serve pouch products. Each BOLD pouch features a convenient, tear-open and no-drain design, making it easy to enjoy premium tuna or salmon straight from the pouch or in a simple meal, while providing protein to help stay fueled. The gluten-free varieties of BOLD flavor pouches are available now: Tuna Creations® BOLD Thai Chili Style; Tuna Creations® BOLD Jalapeño; and Tuna Creations® BOLD Hot Buffalo Style.

"More than ever, consumers are craving bolder flavors and everyday convenience," said Andy Mecs, Director of Marketing & Innovation, StarKist Co.  "Through ongoing innovation, our new Tuna Creations BOLD line meets both of these needs — the Thai Chili Style, Jalapeño and Hot Buffalo Style flavors offer that bold 'kick', while the on-the-go-pouch provides the convenience to simply tear, eat and go."

The three new, boldly seasoned premium tuna flavors retail for approximately $1.50 or less per pouch, and can be found in the shelf-stable tuna section in grocery stores nationwide:

Tuna Creations: BOLD Thai Chili Style Lends a Touch of Sweetness
Spicy chili peppers with a touch of sweetness lend a BOLD kick to the new Thai Chili Style premium tuna. With 90 calories and 14g of protein per pouch, BOLD Thai Chili Style can be enjoyed on sliced veggies, crackers or straight from the pouch.

Tuna Creations: BOLD Jalapeño Sizzles with Flavor
Real jalapeños add a BOLD layer of spice and heat to the premium tuna. StarKist Tuna Creations BOLD Jalapeño serves up 70 calories and 13g of protein per pouch, which can be topped on tacos or consumed straight from the pouch.

Tuna Creations: BOLD Hot Buffalo Style Amps up the Heat
StarKist Tuna Creations Hot Buffalo Style is now even spicier, delivering the BOLD taste consumers are looking for. Perfect in a wrap, on nachos or straight from the pouch, the BOLD Hot Buffalo Style offers only 70 calories and 15g of protein per pouch.

In addition to the new BOLD offerings of Thai Chili Style, Jalapeño and Hot Buffalo Style, StarKist's current line of delicious, seasoned Tuna and Salmon Creations pouches include a variety of flavor options to suit everyone's craving and support the recommended two servings (8oz.) of seafood weekly: Ranch, Lemon Pepper, Sweet & Spicy, Herb & Garlic, Bacon Ranch, Honey BBQ, Hickory Smoked and Salmon Creations Lemon Dill and Mango Chipotle.

StarKist BOLD Pouch Giveaway!
To help celebrate the launch, StarKist will be holding a StarKist BOLD Pouch Giveaway from March 24, 2017 at 2:00 p.m. ET to March 28, 2017 at 11:59 p.m. ET. Five winners will receive one prize package consisting of 15 StarKist Single Serve BOLD Pouches (3oz and under). NO PURCHASE NECESSARY. Legal residents of the 50 United States (D.C.), 18 years or older. Enter by: 3/28/17. To enter and for Official Rules, including prize description, visit http://bit.ly/2mMDOK2. Odds depend on number of eligible entries. Sponsor:  StarKist Co. 225 North Shore Drive, Suite 400, Pittsburgh, PA 15212. Void where prohibited.

Feeling extra BOLD? Keep an eye out for a scavenger hunt on Facebook, Twitter and Instagram beginning April 10, 2017 that just may lead you toward your next BOLD adventure sponsored by StarKist at $500.

About StarKist
StarKist Co. is a food company that provides trusted, healthy, and shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations® and Salmon Creations®.  As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contact:
Michelle Faist
412-323-7457 
Michelle.Faist@StarKist.com

 

SOURCE StarKist Co.

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