Press Release Article

Starkist® Announces alTUNAtive Candidate: Charlie® the Tuna for President

The Great Taste Candidate: One of America’s Most Notable Brand Icons Joins Race for the White House

PITTSBURGH, Pa. – September 8, 2016 – StarKist® announced today that Charlie® the Tuna, its official spokes-fish and one of America’s most iconic figures, is throwing his red hat into the race as the alTUNAtive candidate in the 2016 Presidential Election. Instead of getting caught up in the undertow of this year’s election, Charlie brings a fresh new perspective to America’s table with only one question worth asking: What are we going to eat?

Andy Mecs, Charlie’s campaign manager and Director of Marketing and Innovation at StarKist Co., said, “StarKist is America’s No. 1 tuna, and with Charlie’s passionate, loyal following and his upstanding legacy, we at StarKist feel he is the perfect candidate. We look forward to his campaign and can’t wait for him to dive in and turn the tide on the upcoming election.”

Charlie’s official platform is “Changing America One Tasty Meal at a Time”

Charlie believes that finding convenient, on-the-go healthy and flavorful new meal options are issues that every American faces, and Charlie has big plans to come to the table to make mealtime great again.

Today’s announcement marks the start of StarKist’s Charlie for President campaign. Over the next eight weeks, Americans will hear more from the legendary tuna’s campaign headquarters as his experience, qualifications, platform and viewpoints are shared.  Supporters can engage with Charlie online through social media and will also be able to tune in during special Facebook LIVE event announcements, and upcoming political debates.

To get involved and show your support for Charlie, follow the campaign by visiting its official headquarters at www.facebook.com/starkist. And remember, a vote for Charlie is a vote for change – at lunch, on the dinner table and in the White House!

About StarKist:
StarKist Co. is a food company that is focused on healthy, shelf-stable seafood products in the United States. An industry innovator, StarKist was the first brand to introduce StarKist single-serve pouch products, which include Tuna Creations®, Salmon Creations®, Kid's Creations™ and Gourmet Selects®. As America's favorite tuna, StarKist represents a tradition of quality, consumer trust and a commitment to sustainability. StarKist's charismatic brand icon, Charlie® the Tuna, swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.

Media Contacts:

Michelle Faist
StarKist Co.
michelle.faist@starkist.com
412-323-7457

Shannon Baker
Gatesman+Dave, Inc.
sbaker@gatesmandave.com
412-339-5152
 

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